A Framework for Understanding Customer Relationship Management Systems Benefits
نویسندگان
چکیده
منابع مشابه
A Framework for Understanding Customer Relationship Management System Benefits
This paper proposes a framework for understanding the benefits of CRM systems. Analysis of multiple case studies is used to validate and extend the framework. The framework will provide practitioners with a means of defining objectives for CRM projects and for conducting post-implementation reviews. It will also provide academics with a systematic approach to exploring CRM system benefits.
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ورودعنوان ژورنال:
- CAIS
دوره 25 شماره
صفحات -
تاریخ انتشار 2009